Lady J, also known as Lady Junetta Barnes, is the distinguished co-founder of Elevate alongside her husband, Pastor GJ Barnes. At Elevate, Lady J has passionately mentored and coached thousands of women, empowering them to launch and expand their businesses. Beyond her role at Elevate, she is a dynamic force in multiple arenas: an executive, fashion model, motivational speaker, actress, and the First Lady of Purpose Church.

Lady J is also the visionary behind Kidz Money Camp, an initiative designed to instill financial literacy in children from a young age. Her charisma and balanced approach to leadership was showcased as a reality TV personality on the Bravo Show “Thicker Than Water,” where, as Jewel Tankard's sister, she emphasized family, values-driven lifestyles, and the principles of raising Christian children.

When she's not helming one of her successful businesses, Lady J dedicates her time to community service and inner-city outreach in Baltimore, uplifting and inspiring women and young girls. Her academic journey began at Wayne County Community College and continued at Eastern Michigan University. Above all, she cherishes her roles as the wife of the renowned Pastor GJ Barnes and mother to Taja, Todd, and Caleb Barnes. They proudly call Baltimore, MD, their home.